A chargeback is when a customer disputes a charge on their credit card with their card company. Typically chargebacks occur from the result of an unhappy customer
Customers often do not call merchants to resolve these situations before calling their credit card company. Sometimes the customers are intentionally creating chargebacks to get over on businesses. However the responsibility to satisfy the customer falls on the seller or merchant. Things like a delay in fulfillment, poor customer service, damaged goods, or irregular goods sold can all lead to chargebacks.
The best defense against chargebacks is a good offense. Preventing chargebacks from happening is the best way to combat them from occurring. The following suggestions are commonly used by business owners to help reduce their chances of receiving chargebacks: